Recently, I was told my LinkedIn profile could use some work. So in an effort to improve it, I took several different “personality tests,” all similar to the Myers-Briggs type.
What Type Am I?
I got: ESFJ, ENFP, EIFP, and BEOGD. The most consistent evaluations were the Extrovert and Feeling, with some Intuitive and Perceiving. One considered me to be a “Sentinel” (ESFJ) and another a “Commander” (BEOGD). Then there was the “Spontaneous Idealist” (EIFP), and ENFPs are “idea” and “people” people. From all this, I’m supposed to figure out the best way to write a bio, profile, summary, “mission statement” or, I suppose, an “About” page.
It’s All About Branding
As luck would have it, More magazine has an outstanding feature this month on this very subject, titled “Personal Branding for the Image Impaired” (p.88 — you’re welcome). Yes, we’ve all heard that word for a while now, and I fully admit I’ve been trying my best to ignore it.
But the time has come for me to face it full on, not the least because I’ve started this blog. The exercises are very good and I know in the end I will benefit greatly from it, if only to improve my profile and resumé, and therefore avail myself to more job opportunities (see my post about Freelancing here). Maybe the real reason I hate job interviews is I don’t have my brand together…. I only wish I could add the tagline “New and Improved!” when I’m done (with this iteration).
Branding is the New Black
These days, everyone has a brand, one of the biggest being Kim Kardasian’s booty (pun intended). But say what you will, the girl’s got name recognition, whether you want to know it or not.
If each of us can figure out how to get just a little of that, we could all get further ahead than we think. So here I go. I’ll meet you on the other side.
Please do share tips and experiences in the comments!